10,860 Physicians Identified for a Medical Device Manufacturer

Executive summary

A medical device manufacturer needed to target physicians across the United States. We identified 10,860 physicians in all 50 states and the territories, and confirmed the 483 highest-priority targets with multi-year billing records.

How we did it

• The federal provider registry (NPPES) for the physician universe
• Four years of Medicare Part B billing records, 2020 to 2023
• Medical faculty directories for academic roles
• AI relevance scoring, with Tier 1 targets confirmed against billing history

What the client received

• 483 Tier 1 targets confirmed with multi-year billing proof
• 3 buyer personas with a tailored engagement strategy for each
• 526 certified specialty centres matched to physicians
• A CRM-ready dataset segmented by state, hospital, persona and priority tier